Online Advertising - Getting Up Close and Personal:
How new avenues for advertising will influence
the buying decisions of the consumer
More Information here: http://www.entforum.caltech.edu/
Saturday, May 10, 2008
As the Web rolls onward in Web 2.0 (or is it 3.0?) the business models and infrastructure of online commerce and advertising continue to evolve rapidly. With more and more advertising dollars shifting to the Web and mobile applications, will advertising become more targeted to the individual and their physical location? Will localized search and targeted advertising be able to track advertising intelligently to you, your mobile device and your proximity to products and services? Today's program will examine coming advances in Web 2.0 and other key issues in technology and business impacting the future of online advertising, new media and mobile commerce. Is mobile advertising the next major landgrab in online commerce? Who will be the winners in the convergence of the Web, television and mobile? Are the Big Players or small nimble startups the best bet?
Today's event will feature presentations from key industry executives, longtime wireless industry advisors, serial entrepreneurs and venture capitalists. It will start with keynote presentations and company presentations from cutting edge startups and be followed by a panel discussion and plenty of audience Q&A. Please join us to find out where the industry is headed first hand.
Keynote Speaker
Tim Cadogan
CEO
OpenX
Former SVP of Global Advertising Marketplaces at Yahoo!
Chetan Sharma
President
Chetan Sharm Consulting and Author
Mobile Advertising: Supercharge Your Brand in
the Exploding Wireless Market
Presenters and Panelists
John Babcock
Partner
Rustic Canyon Partners
Gregory Markel
Founder/President
Infuse Creative
William Quigley
Managing Director
Clearstone Venture Partners
Producers/Moderators
Lynn Foster
Emerging Technologies Director
Greenberg Traurig LLP
Russell M. Frandsen, Esq.
Partner
The Business Legal Group
Sponsors for this Program
Date
Saturday morning, May 10, 2008
Location
Registration and Continental Breakfast: 8:00 a.m. at Baxter Hall, Caltech
Program: 9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking: 11:30 a.m. - 12:00 noon at Baxter Hall, Caltech
Directions/Maps: Directions to the Forum; Caltech's Interactive Map
Cost
$40 on-line registration fee. $50 at-the-door. $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 5:00 p.m., May 8, 2008. There are no refunds for no-shows.
Founding Sponsors
The Caltech/MIT Enterprise Forum is administered in
conjunction with Entretech
Register here: http://www.entforum.caltech.edu/
Showing posts with label caltech enterprise forum. Show all posts
Showing posts with label caltech enterprise forum. Show all posts
Tuesday, April 22, 2008
Monday, January 14, 2008
Caltech Enterprise Forum Audio
Congratulations to the folks at the Caltech/MIT Enterprise Forum on putting together another great event.
The event was packed!
You can listen to event here
Jason Feffer CEO/Founder of SodaHead.com did the Keynote.
Mark Jeffrey CTO of Mahalo.com was the venture discussed.
Then the panelists:
Joe Jasin of SK Telecom International - talked about how the deal with MySpace was not as fruitful as they would have liked. Basically the US is behind Asia in telecom.
Tony Karrer - CEO/CTO with TechEmpower -
Stuart MacFarlane - Managing Director with Momentum Venture Management - the money guy!
Andrew Shaindlin - Executive Director - Caltech Alumni Association - from the academic perspective - Andy talked about his approach and what is missing for education and non-profits in the social space. Bottom line they are looking for a way to participate in the ownership of the audience.
The event was packed!
You can listen to event here
Jason Feffer CEO/Founder of SodaHead.com did the Keynote.
Mark Jeffrey CTO of Mahalo.com was the venture discussed.
Then the panelists:
Joe Jasin of SK Telecom International - talked about how the deal with MySpace was not as fruitful as they would have liked. Basically the US is behind Asia in telecom.
Tony Karrer - CEO/CTO with TechEmpower -
Stuart MacFarlane - Managing Director with Momentum Venture Management - the money guy!
Andrew Shaindlin - Executive Director - Caltech Alumni Association - from the academic perspective - Andy talked about his approach and what is missing for education and non-profits in the social space. Bottom line they are looking for a way to participate in the ownership of the audience.
Thursday, January 3, 2008
CalTech Enterprise Forum
The next CalTech enterprise forum is coming up next Saturday.
Looks like a good one.
Saturday, January 12, 2008
at the California Institute of Technology
Pasadena, California
Registration and Continental Breakfast:
8:00 a.m. Baxter Hall
Program: 9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking: 11:30 a.m. to 12:00 p.m. at Baxter Lecture Hall
Cost: $40 on-line registration fee. $50 at-the-door. $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 12:00 noon the day prior to the event. There are no refunds for no-shows.
As a business and investment vehicle, is it farfetched to credit social networking with value and staying power? The rise and demise of Friendster begs the question whether MySpace will be similarly dethroned by FaceBook. Meanwhile, might LinkedIn emerge as "tortoise" in the race? And might one of today's many soc-net startup alternatives emerge to be the Google of the genre? Whatever you thought were answers, the appearance of OpenSocial as a platform giving common access between entrepreneurs and network members adds a dimension threatening to squelch the skeptics. For example, by adopting this model (long ago used by dBase-Lotus), Facebook has cultivated thousands of third party applications.
Our keynote speakers and panelists will look at the soc-net paradigm from the vantage point of successful entrepreneurs and investors in this arena. They will wrestle with the many-faceted answers to these and related questions.
Keynote Speaker
Jason Feffer
Chief Executive Officer/Founder
SodaHead.com
Former Vice President of Operations and founding team member
MySpace
Former Vice President of Operations
Fox Interactive
Entrepreneurial Venture
Mark Jeffrey
Chief Technical Officer
Maholo.com
Author of "Max Quick Book One: The Pocket and the Pendant"
Co-founder
ZeroDegrees, Inc., a Variety "50 to Watch"
Panelists
Joe Jasin
Vice President, Corporate Development
SK Telecom International
Policy Advisor to the U.S. Dept. of Commerce
and key mobile wireless insider
Tony Karrer, Ph.D.
Chief Executive Officer/Chief Technical Officer
TechEmpower
Founding Chief Technical Officer
eHarmony
Award winning elearning blogger
Stuart MacFarlane
Managing Director
Momentum Venture Management
Former Chief Executive Officer
Insider Pages
Former Vice President, New Ventures
Idealab
Andrew Shaindlin
Executive Director
Caltech Alumni Association
Board Member of Higher Education Experts
Noted blogger/commentator on social
networking and alumni relations
Moderator and Producer
Michael M. Krieger Ph.D.
Attorney at Law
Willenken Wilson Loh & Stris L.L.P.
Co-Producers
Lynn Foster
Emerging Technologies Director
Greenberg Traurig L.L.P.
Stephanie Yanchinski
Executive Director
Entretech
Richard Hsu
Partner
Townsend and Townsend and Crew L.L.P.
Date
Saturday morning, January 12, 2008
Location
Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall, Caltech
Program:
9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking:
11:30 a.m. - 12:00 noon at Baxter Hall, Caltech
Cost
$40 on-line registration fee. $50 at-the-door. $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 12:00 noon the day prior to the event. There are no refunds for no-shows.
Register here:
https://secure.entretech.org/com/register/o/events/oid/52
Looks like a good one.
Saturday, January 12, 2008
at the California Institute of Technology
Pasadena, California
Registration and Continental Breakfast:
8:00 a.m. Baxter Hall
Program: 9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking: 11:30 a.m. to 12:00 p.m. at Baxter Lecture Hall
Cost: $40 on-line registration fee. $50 at-the-door. $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 12:00 noon the day prior to the event. There are no refunds for no-shows.
As a business and investment vehicle, is it farfetched to credit social networking with value and staying power? The rise and demise of Friendster begs the question whether MySpace will be similarly dethroned by FaceBook. Meanwhile, might LinkedIn emerge as "tortoise" in the race? And might one of today's many soc-net startup alternatives emerge to be the Google of the genre? Whatever you thought were answers, the appearance of OpenSocial as a platform giving common access between entrepreneurs and network members adds a dimension threatening to squelch the skeptics. For example, by adopting this model (long ago used by dBase-Lotus), Facebook has cultivated thousands of third party applications.
Our keynote speakers and panelists will look at the soc-net paradigm from the vantage point of successful entrepreneurs and investors in this arena. They will wrestle with the many-faceted answers to these and related questions.
Keynote Speaker
Jason Feffer
Chief Executive Officer/Founder
SodaHead.com
Former Vice President of Operations and founding team member
MySpace
Former Vice President of Operations
Fox Interactive
Entrepreneurial Venture
Mark Jeffrey
Chief Technical Officer
Maholo.com
Author of "Max Quick Book One: The Pocket and the Pendant"
Co-founder
ZeroDegrees, Inc., a Variety "50 to Watch"
Panelists
Joe Jasin
Vice President, Corporate Development
SK Telecom International
Policy Advisor to the U.S. Dept. of Commerce
and key mobile wireless insider
Tony Karrer, Ph.D.
Chief Executive Officer/Chief Technical Officer
TechEmpower
Founding Chief Technical Officer
eHarmony
Award winning elearning blogger
Stuart MacFarlane
Managing Director
Momentum Venture Management
Former Chief Executive Officer
Insider Pages
Former Vice President, New Ventures
Idealab
Andrew Shaindlin
Executive Director
Caltech Alumni Association
Board Member of Higher Education Experts
Noted blogger/commentator on social
networking and alumni relations
Moderator and Producer
Michael M. Krieger Ph.D.
Attorney at Law
Willenken Wilson Loh & Stris L.L.P.
Co-Producers
Lynn Foster
Emerging Technologies Director
Greenberg Traurig L.L.P.
Stephanie Yanchinski
Executive Director
Entretech
Richard Hsu
Partner
Townsend and Townsend and Crew L.L.P.
Date
Saturday morning, January 12, 2008
Location
Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall, Caltech
Program:
9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking:
11:30 a.m. - 12:00 noon at Baxter Hall, Caltech
Cost
$40 on-line registration fee. $50 at-the-door. $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 12:00 noon the day prior to the event. There are no refunds for no-shows.
Register here:
https://secure.entretech.org/com/register/o/events/oid/52
Wednesday, October 17, 2007
Caltech Enterprise Forum: Content is King
This past weekend I attended the Caltech/MIT Enterprise forum in Pasadena.
Here's the release about the forum.
"Content is King"
Matching Entertainment Technologies with Artistic Content
Saturday, October 13, 2007
at the California Institute of Technology
Pasadena, California
Registration and Continental Breakfast:
8:00 a.m. Baxter Hall
Program: 9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking: 11:30 a.m. to 12:00 p.m. at Baxter Lecture Hall
Cost: $40 ($10 for students with full-time student ID; free to Caltech students)
With the explosion of technological developments of the last decades, many new technologies have vied for positions in the entertainment industry. Whether the entertainment technologies are blockbusters like videotapes or DVDs or "merely" software platforms, history has taught us that the technology that wins the business competition is not always the highest performing or even least expensive technology. Rather, it is usually the technology that is coupled to the most compelling entertainment or artistic content that grabs hold and survives in the marketplace.
The October 13, 2007 session of the Caltech/MIT Enterprise Forum will explore the process by which technology entrepreneurs can match up their inventions with artistic talent in order to reach the marketplace. Doing so successfully requires a knowledge of the relevant entertainment industry, its structure, and its distribution channels, as well an understanding of how to meld the culture of the technologist with that of the artist. Our panel of speakers for this session will include individuals who have "been there, done that," including one Oscar® winner. They will bring to us their insights as to the critical elements for success and the means by which the technology entrepreneur can put those elements together.
Panelists
Keith Boesky
Principal
Boesky & Co.
Specialist in IP for the video-gaming industry
Formerly:
Head, video game department
International Creative Managemen
David Codiga
Formerly:
Executive Vice President
Universal Studios Recreation Group
Executive Vice President
Ticketron
Gary Demos
Former Technical Officer
DemoGraFx
Innovator in digital image creation for motion pictures
and three-time Academy Award winner
Alan Cole-Ford
Managing Partner
Stone Drum Capital
Formerly:
Executive Vice President
MGM,
VP Video Division,
Paramount, and
Vice President
Gulf+ Western, Paramount
Larry Gerbrandt
Media Analyst
Formerly:
General Manager
Nielsen Analytics
Chief Content Officer
Kagan World Media
John Whitney Jr.
Co-Founder
Digital Productions, Inc.
Producer/Moderator
Ira Moskatel
Partner
Arnold & Porter
Date
Saturday morning, October 13, 2007
Location
Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall, Caltech
Program:
9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking:
11:30 a.m. - 12:00 noon at Baxter Hall, Caltech
Cost
$40 ($10 for students with full-time student ID; free to Caltech students).
Registrations are taken on-line up to 12:00 noon the day prior to the event.
There are no refunds for no-shows.
Here's the release about the forum.
"Content is King"
Matching Entertainment Technologies with Artistic Content
Saturday, October 13, 2007
at the California Institute of Technology
Pasadena, California
Registration and Continental Breakfast:
8:00 a.m. Baxter Hall
Program: 9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking: 11:30 a.m. to 12:00 p.m. at Baxter Lecture Hall
Cost: $40 ($10 for students with full-time student ID; free to Caltech students)
With the explosion of technological developments of the last decades, many new technologies have vied for positions in the entertainment industry. Whether the entertainment technologies are blockbusters like videotapes or DVDs or "merely" software platforms, history has taught us that the technology that wins the business competition is not always the highest performing or even least expensive technology. Rather, it is usually the technology that is coupled to the most compelling entertainment or artistic content that grabs hold and survives in the marketplace.
The October 13, 2007 session of the Caltech/MIT Enterprise Forum will explore the process by which technology entrepreneurs can match up their inventions with artistic talent in order to reach the marketplace. Doing so successfully requires a knowledge of the relevant entertainment industry, its structure, and its distribution channels, as well an understanding of how to meld the culture of the technologist with that of the artist. Our panel of speakers for this session will include individuals who have "been there, done that," including one Oscar® winner. They will bring to us their insights as to the critical elements for success and the means by which the technology entrepreneur can put those elements together.
Panelists
Keith Boesky
Principal
Boesky & Co.
Specialist in IP for the video-gaming industry
Formerly:
Head, video game department
International Creative Managemen
David Codiga
Formerly:
Executive Vice President
Universal Studios Recreation Group
Executive Vice President
Ticketron
Gary Demos
Former Technical Officer
DemoGraFx
Innovator in digital image creation for motion pictures
and three-time Academy Award winner
Alan Cole-Ford
Managing Partner
Stone Drum Capital
Formerly:
Executive Vice President
MGM,
VP Video Division,
Paramount, and
Vice President
Gulf+ Western, Paramount
Larry Gerbrandt
Media Analyst
Formerly:
General Manager
Nielsen Analytics
Chief Content Officer
Kagan World Media
John Whitney Jr.
Co-Founder
Digital Productions, Inc.
Producer/Moderator
Ira Moskatel
Partner
Arnold & Porter
Date
Saturday morning, October 13, 2007
Location
Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall, Caltech
Program:
9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking:
11:30 a.m. - 12:00 noon at Baxter Hall, Caltech
Cost
$40 ($10 for students with full-time student ID; free to Caltech students).
Registrations are taken on-line up to 12:00 noon the day prior to the event.
There are no refunds for no-shows.
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