Charter's ''High-Speed for Life'' Internet Auction Draws Over a Half-Million Visitors
BusinessWire - March 24, 2008 5:00 PM ET
Charter Communications, Inc.'s (NASDAQ: CHTR) innovative marketing campaign is opening new sales channels and driving heightened awareness of its blazing fast high-speed Internet service. Charter's "High-Speed for Life" Internet auction is aimed at surfers of social networks, blogs and other online communities. Consumers can bid on receiving Charter High-Speed(R) Internet service, along with wireless home networking, for life.
An independent research firm, comScore, Inc., ranked Charter's high-speed Internet speeds to be faster and more reliable than combined Internet offerings provided by national phone companies in areas where Charter provides service(1).
"The participation and awareness generated by this auction has far surpassed our expectations and we are astounded by the enthusiasm it is attracting. Online communication has become an integral part of our daily lives, and all of our services - video, high-speed Internet and telephone - contribute to our brand promise that 'Charter Brings Your Home to Life.' This campaign offers just that, for life," said Bob Quigley, Executive Vice President and Chief Marketing Officer for Charter. "As a company committed to the communities we serve, when the auction is over, we will donate the proceeds to Habitat for Humanity, another organization dedicated to bringing homes to life."
Over the past year, Charter has invested over a billion dollars in capital to serve its customers and to upgrade its networks. Charter is committed to investing in its communities to make them strong, and providing value to all its customers by offering high-quality products and services backed up by superior customer care.
Bidding in Charter's "High-Speed for Life" Internet auction ends on March 26, 2008. More information on the auction, including registration and bidding, can be found at http://connect.charter.com/forlife/ .
Habitat for Humanity is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built more than 250,000 houses worldwide, providing simple, decent and affordable shelter for more than one million people. For more information, visit www.habitat.org.