Dr. A.K. Pradeep, CEO NeuroFocus, Inc.

Seducing The Brain: Diving Deep into the Brain to define the Essential Experience

Dr. A.K. Pradeep, CEO NeuroFocus, Inc.

Recent breakthrough advances in neuroscience have not only expanded the frontiers of medical knowledge about how the brain functions, they have also offered a whole new pathway toward developing impactful messaging and branding across media. Dr. Pradeep shares with us those advances that are measuring and improving advertising effectiveness today.

NeuroFocus employs a groundbreaking neuroscience methodology for studying precisely how audiences respond to advertising, branding, and products. Brainwave analysis determines a consumer’s response free of biases, prejudices, language barriers, and the simple human trait of not always being able understand one’s own mind. For the first time, a consistent and reliable view into a consumer’s mind is possible. Reach across media and demographics effectively. Learn how these findings of audiences’ emotional engagement, attention levels, and memory retention are translated into actionable recommendations to improve performance.

When:	THURSDAY, June 19th, 11:30AM – 2:00pm Deadline for RSVP: Monday June 12th, 3pm
Where:	**New Temporary Location** Social Hollywood 6525 Sunset Boulevard Hollywood, CA 90028 http://www.chinagrillmgt.com/social/main.cfm?pp=0 Parking – Please park on the street or lot behind Social *No Host Parking*
Cost:	$45 (MRC Member) $60 (Non-member) Cash or Check only at the door- All walk-ins (no RSVP) $70 **No shows will be invoiced if not cancelled 24 hours prior
RSVP:	Maureen Whitman Phone: (323) 817-1216 Email: Maureen.Whitman@nielsen.com