Wednesday, June 4, 2008

Digital Media Summit 2008

Thank you for registering for the expo hall at the Digital Media Summit. The hours are from noon to five pm on Monday, June 9 only at the Hollywood Roosevelt Hotel. View the agenda at You can still purchase tickets for only $395 on our website and meet hundreds of top executives.

We have two comp tickets available for a qualified media and entertainment executives or content owners to attend sessions. If you would like a comp ticket, please send an email with your full contact info to with “DMS” in subject line. They are first come, first serve. You will get an email if you are confirmed as qualified.

The event will feature keynotes and fireside chats by some of the leading executives transforming Hollywood and digital media today and will examine how Hollywood's sit-back entertainment experience is being transformed by consumers' flight to the Internet. View at:

Headliners include:
Thomas Gewecke, President, Warner Bros. Digital Distribution
Marshall Herskovitz, Emmy-Winner, Writer, Director, Producer and President, Producers Guild of America
Charlene Li, Principal Analyst, Forrester Research and Co-Author, GroundsweKarin Gilford, General Manager, Yahoo! Entertainment and Lifestyle, Yahoo! Inc.
Chris Stephenson, General Manager of Global Marketing, Zune, Microsoft Corp.

Speakers and agenda include:

9:15 - 10:00 Reaching the Broadband Video Consumer

New findings about the online video 3.0 audience and advertising effectively to them in long-form network programs, short-form serials on social networks, user-generated content and other emerging media.

Leslie Darling, VP, comScore

Jarvis Mak, VP, Director of Research, Media Contacts

10:00 - 10:45 Keynote: Social Networking and the Transformation of Web Marketing

Charlene Li, Principal Analyst, Forrester Research; Co-Author, Groundswell

10:45 - 11:35 How Social Networks Help - and Hurt -- Hollywood

MySpace and other social network sites have helped build fan bases for many recording artists, movies and TV shows -- from Amy Winehouse to Cloverfield. But do they accelerate illegal file-sharing and the flight of young consumers away from traditional media to the Internet?

Steve Jang, CMO and EVP of Business Development, imeem

Gerardo Capiel, CEO and Founder,
Hal Stokes, Head of Music, Bebo

Sandy Grushow, President, Filmaka & Former Chief of Fox TV

Moderator: Michael Stroud, CEO, iHollywood Forum

12:00 - 12:50 Hollywood's Online Video Gambit

The Writer's Strike highlighted how seriously Hollywood takes the potential of online video. The explosive growth new video distribution networks and the massive investments of media giants like Fox and Paramount seem to suggest a huge consumer market for online video - and soon mobile video. But does that market exist? And can it be monetized?

York Baur, Executive Vice President of Corporate Development, Zango
Ken Wirt, Vice President of Consumer Marketing, Cisco

Moderator: Bill Sanders, President, Pervasive Media

12:00 - 12:50 Mobile Music and Content Outlook

A new report by Juniper Research predicts that mobile music revenue will hit $17.5 billion by 2012, driven by full-track downloads and rental services. But ringtone sales will start a steep decline as consumers increasingly refuse to pay high rates. Text messaging his risen dramatically in the U.S., and ringtones remain a money maker for U.S. carriers But other data and content applications on mobile phones represent only a tiny fraction of carriers voice-dominated revenue. What is future of mobile content?

Brad Duea, President, Napster

Anu Kirk, Senior Director of Product Management, Real Networks

Matt Fitz-Henry, Director, New Media, Walt Disney Records

Moderator: Keith Bernstein, Chief Executive Officer, Royalty Review Council

12:50-1:45 Lunch and showcase. Exhibit floor open.

1:45-2:15 Keynote: Marshall Herskovitz, President, Producers Guild of America


2:15 - 3:00 VOD: Now Content, Not Technology, is the Problem

Video-on-Demand has been about to arrive for 20 years. Apple's new download service is the most high-profile attempt yet to kick-start the business. It won't work unless studios make enough content available at a reasonable price to convince consumers not to go to their video store.

Ken Papagan, President & Chief Strategy Officer, Rentrak Corp.

Patrick Cossen, Vice president of Marketing, VUDU

Henry Wong, CEO and Founder, Zipidee

Michele Edelman, Vice President of Marketing, Warner Bros. Digital Distribution, Warner Home Entertainment Group

Yoav Tzryua, EVP & CMO, Exent Technologies

Pete Kocks, AOL Video

Moderator: Chris Albrecht, NewTeeVee

2:15 - 3:00 Big Brands Bet on New Media

The percentage of ad dollars allocated for online and mobile advertisement continues to eat into traditional TV and print advertising. What are the big brands buying, what's working, and what's not? What are successful examples of cross platform advertising case studies?

Hamet Watt, Founder & Chairman, NextMedium

Lori H. Schwartz, SVP Director of Emerging Media, IPG Emerging Media Lab

Jamie Shortill, Senior Director - Corporate, William Morris Agency

3:00 - 3:30 Keynote: Chris Stephenson, General Manager of Global Marketing, Zune, Microsoft Corp.

3:30 - 3:50 Networking Break

3:50 - 4:20 Fireside Chat: Yahoo!, Inc.

Karin Gilford, General Manager, Yahoo! Entertainment and Lifestyle, Yahoo!, Inc.

4:30 - 5:30 Demo and Venture Forum
The most promising young companies demo their products and seek funding.

CoLours TV,, WhiteNoise Systems

5:30 - 6:00 Keynote: Thomas Gewecke, President, Warner Bros. Digital Distribution

6:00 - 7:00 Cocktail Reception

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