Betting Your Company On An Internet Platform?
Picking One That Can Deliver Success
Saturday,                      June 14, 2008
                    
Are you on the right platform to catch the express to success? The initial choice of internet platform is perhaps the hottest of hot topics - the wrong commitment can mean costly mid-course correction or worse, a very short future for your company.
Please join the Caltech/MIT Enterprise Forum and the Technology Council of Southern California for their annual software program this year focusing on Internet Platforms. Since full interoperability or standards are not yet here, companies must choose and navigate the tricky platform maze planted by Google, Facebook, Flickr, and Salesforce among others, on which to grow their applications. How does the nature of the application determine their platform? Which is best to reach their target market? Which one is likely to endure, be supported and attract the right developer community? This becomes an especially critical issue when balancing limited resources and time to market.
                      Our keynote speaker, serial Internet entrepreneurs, and panelists                      will share their “been there, done that, shoulda done,                      will do, never do again” experiences as guideposts for                      young ventures to better identify the right application and                      target market platforms.
                   
                    Keynote Speaker
Peter                      Coffee
                    Director of Platform Research
                    Salesforce.com
                    formerly Technology Editor, eWeek
Presenters and Panelists
Craig                      Ogg
                    Co-Founder
                    Freshly Grated Software
                    former VP of R&D, Stamps.com                     
                      Joe Andrieu 
                    CEO
                    Switchbook                      
                      VC to be announced
                    
Moderator
                    
Stan                      Tomsic
                    Vice Chairman, Executive Committee
                    Caltech/MIT Enterprise Forum
                    Administrator
                    Business Technology Center
                    of Los Angeles County
Producers
                   
                    Stan Tomsic
                    Vice Chairman, Executive Committee
                    Caltech/MIT Enterprise Forum
                    Administrator
                    Business Technology Center
                    of Los Angeles County 
Michael                      M. Krieger
                    Attorney at Law
                    Willenken Wilson Loh & Lieb
Sponsors for this Program
Date
                    Saturday morning, June 14, 2008
Location
      Registration and Continental Breakfast: 8:00 a.m. at Baxter Hall, Caltech
                    Program: 9:00 a.m. to                      11:30 a.m. at Baxter Lecture Hall
                    Networking: 11:30 a.m. - 12:00 noon at Baxter Hall,                      Caltech
                    Directions/Maps: Directions                      to the Forum; Caltech's                      Interactive Map 
Cost
                    $40 on-line registration                      fee.  $50 at-the-door.  $10 for students                      with full-time student ID (must show at door); free to Caltech                      students. Registrations                      are taken on-line up to 5:00 p.m., June 12, 2008. There are                      no refunds for no-shows.
Founding Sponsors
|  | Caltech Industrial Relations Center | 
| Caltech Alumni Association | |
|  | MIT Alumni Association | 
|  | 
The Caltech/MIT Enterprise Forum is administered in
conjunction with Entretech


 
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