Tuesday, July 22, 2008

Secrets of Digital Distribution Revealed!

Secrets of Digital Distribution Revealed!

Presented by the National Association of
Record Industry Professionals

Call in to this special 2-Part NARIP Teleseminar

Wednesday, July 23 and Wednesday, July 30 12:00 noon to 1:00 p.m. Pacific (3:00 to 4:00 p.m. Eastern)

For those who want to get and make the most of digital distribution, the National Association of Record Industry Professionals (NARIP) presents a 2-part teleseminar workshop on July 23 and July 30.

You will learn how to get digital distribution, the best ways to work with digital distributors, and which arrangement best suits your label or individual needs. Also, you’ll learn about sales arrangements, territories, and payment terms – everything you need to achieve sales success.

Find out how you can use SoundScan and other tools, how to identify the best digital distributors to suit your needs, how to approach them, and how to get the best deal and achieve maximum exposure for your product.

Steven Corn, a recognized industry leader in digital music distribution and CEO of BFM Digital, will lead both sessions of this unique teleseminar.

Plus, we welcome your questions about areas within digital distribution of greatest interest to you. Please email any questions to NARIP at info AT narip DOT com.

You will learn:

  • What it is & how it works
  • Who needs it and when
  • How to get it and what it costs
  • Types of digital distributors and sales
  • How to work with digital distributors for maximum profits
  • Flow chart of distribution channels
  • How to fan the flames and create demand for your product
  • How to get paid and revenue structures

Steven Corn brings over 20 years of strategic media and music licensing experience to BFM Digital, a digital distribution company specializing in representing independent artists and content via all major download services. Corn is responsible for the over all vision of the company and signing BFM Digital's current clients which include iTunes, Amazon, eMusic, Napster, MediaNet, Rhapsody and many others. Prior to forming BFM, he created Corn Music Services, Inc. a company that licenses music, sound effects and images to cellular providers around the world for use as ringtones, wallpaper and ringbacks. Corn Music Services continues to provide consulting services for high-volume licensees and licensors such as MySpace, Fox Interactive, Oddcast and kSolo.com. Prior to this, Corn was Executive VP at Licensemusic.com, the first complete, online music licensing service. He also served as the VP/General Manager of Megatrax Production Music, a leading production music library. His background in the music industry includes music supervision for independent films and television movies. He was in charge of music for many theatrical and home video releases at LIVE Entertainment (now Artisan Entertainment). In that position, he negotiated soundtrack deals and administered the company’s catalog of publishing rights in over 60 films. Corn is a contributing editor for the newsletter “RoyaltyWeek” where you can find his weekly rants in a column called “The Digital Lowdown.


Session 1: Wed, July 23 - 12:00 noon to 1:00 p.m. (Pacific) – detailed agenda below
Session 2: Wed, July 30 - 12:00 noon to 1:00 p.m. (Pacific) – detailed agenda below

Near your telephone – call in from anywhere in the world!

$40: NARIP Members BEFORE Friday, July 18 at 5:00 p.m.
$80: Non-members BEFORE Friday, July 18 at 5:00 p.m.

This price includes the two (2) one-hour teleseminars, the opportunity to email in questions (info@narip.com), chat live with Steven after each session, and an MP3 file of each session.

You will receive call-in information (telephone number and pass code) when payment is received.


Session 1
Wednesday, July 23
12:00 noon to 1:00 p.m. (Pacific)


· When is the right time to go with digital distribution?
· The role of digital distribution in today’s music industry. Marketshare and territorial stats.

· What are the various types of digital sales? Define the various types of transactions:
o Permanent downloads (DRM-protected vs. non-DRM)
o Conditional or tethered downloads
o Streams
o To-go services
o Cellular
o Variable pricing

· What are the various revenue structures?
o A la cart
o Subscription
o Hybrid (i.e., pre-paid plans)
o Ad Revenue
o User-defined pricing / auction style

· Which types of companies are part of the digital music sales chain?

· SoundScan and the role digital sales play in various charts

· Rights Required:

o US vs. international
o DPD explanations
o Rights required for subscription / tethered downloads

· Label Responsibilities:
o Rights Clearances
o Metadata preparation
o Marketing/Promotion


Session 2
Wednesday, July 30
12:00 noon to 1:00 p.m. (Pacific)


· Music Services Major Deal Terms

o Term
o Territory
o Publisher rights
o Takedown provisions
o Revenue share
o Retail pricing flexibility
o Promotional use

· Digital Aggregators: Different Models

o Revenue share
o Fixed fee
o Other fees: processing, encoding, takedown, corrections, etc.

· Digital Aggregator Major Deal Terms
o Percentage
o Term of contract
o Takedown provisions
o Fees
o Advances
o Audit rights
o Payment / accounting periods
o Exclusivity
o Territory

· How to tie in digital distribution with your terrestrial distribution
· Unique opportunities in the digital market

o Digital singles
o Re-release out of print albums
o Compilations
o Digital only albums
o Pre-releases

· Factors to consider in a digital distribution deal

o Accessibility
o Customer services
o Responsiveness
o Speed to market
o Rush releases
o Territory
o Marketing
o Flexibility of terms (can you get out of it?)
o Market penetration (how many stores?)
o DPD administration
o Speed of payments
o Types of reports
o Online reporting (aka Webtrends)

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