2 clicks best product for you. with iphone app.
Whole suite of tools.
Journalist can have the best info.
Solve problem of what products to buy. Collectively learn about products and shift marketplace. Demand more of products you want. Less toxic products.
These guys want to rate every product. Based on data from everywhere, public - private. and "page rank for products". No direct competitors.
What about gaming the system? Not user generated? Base ratings will be used.
Progressive companies will want to work with the system.